Avoiding greenwashing: Verifying environmental claims of materials (pitfalls)

Greenwashing refers to the practice of making misleading or unsubstantiated claims about the environmental benefits of a product or material. It can involve exaggerating positive attributes or downplaying negative impacts.

Look for recognised eco-labels (e.g., Singapore Green Label), ask for supporting documentation (e.g., certifications, test results), and research the manufacturers environmental policies and track record.

Be wary of vague terms like eco-friendly or natural without specific evidence, unsubstantiated claims of recycled content, and certifications from unknown or unverified organisations.

Verifying claims ensures you are making informed choices that genuinely contribute to a more sustainable environment, avoiding deceptive marketing practices, and supporting responsible manufacturers.

The Singapore Green Building Council (SGBC) and the Building and Construction Authority (BCA) provide resources and certifications related to sustainable building materials.

Ask about the materials life cycle assessment, including sourcing, manufacturing, transportation, use, and end-of-life disposal. Inquire about certifications, recycled content, VOC emissions, and sustainable sourcing practices.